My name is Brock Jones. I am a second-generation surfboard shaper and son of the late surfboard shaper, Bruce Jones. I grew up in Long Beach, CA tucked between Alamitos Bay and the Pacific Ocean. I spent my youth and young-adult life on the beach, in the water and in-and-out of my father's shaping room, glass shop and surf shop. I shaped my first boards with my father when I was about 10 and began apprenticing under him when I graduated from university in 2010. The time I spent observing & working with him gave me a unique look into his experience as a craftsman. I took away from it a deep respect for & understanding of the way he designed and built surfboards throughout his 50+ year career. I want my career as a shaper to be an homage to that craft heritage.

I started developing my idea for Jones Shapes in 2014 with a focus on mid and late 60s, transition-era longboards. The variety of templates I have designed since then are a mix of outlines that I combine with one another to make a unique range of high-end shapes. My training, passed on knowledge, and the tools I use give me access to a rich history that makes my designs and my story unique.

On Handshaping

Surfboards are a point of contact. Contact to a wave, to nature…for me, a point of contact to my dad and to those who ride my boards. Handshaping, similarly, is a conduit for connecting to my father, to the process and to a disappearing craft culture. It is also the most natural way for me to tell the Jones story. Growing up in a family of craftspeople (including my late grandfather, furniture designer John Nyquist) and studying Fine Arts & Art History at university gave me an early appreciation for handmade things. Humanity has a long culture of expressing its ideas & creativity with its hands. However, this history is quickly being replaced by the robotics and opaque marketing of the corporate world. Our craft culture defines us and the stories we tell. I would hate to see it disappear.